Category Archives: Danforth Press Release

Online Diamond Jewelry Retailer Joins

Please view this post on Jewerly Store joining on our new jewelry blog.

Richmond, VA – January 2, 2006 –, an online diamond jewelry retailer committed to offering conflict-free diamonds, recently joined For information about Danforth Diamond or to see their conflict-free diamond jewelry, visit:

Company president Jill Renee said the company decided to join the organization because though they are already in compliance with the Kimberley Process, they wanted to go one step further to assure customers of their commitment to conflict-free diamonds.

“We are in the diamond business, and we acknowledge there have been problems in the diamond trade.” Renee said. “We joined because we want to help our customers feel confident that the diamonds they purchase from us are legitimate and conflict-free.”

Years of war have plagued Angola, Liberia and the Democratic Republic of Congo, countries at the center of the conflict diamonds controversy (conflict diamonds are also called blood diamonds because of the violence associated with them).

The Kimberley Process was enacted in 2003 as a joint government, international diamond industry and civil society initiative to stem the international flow of conflict diamonds. Retailers in compliance with the initiative meet a certain set of criteria, know where their diamonds come from and have documentation that guarantees their diamond inventory is conflict-free.

By joining, joins a growing community of jewelers who are seriously committed to conflict-free diamonds. To become a member, was required to:

  • Show their support for the Kimberley Process
  • Express their desire for a steady supply of clean diamonds
  • Provide their customers with accurate information regarding their diamonds by letting them know about the practices of diamond mining and trading
  • Perpetually emphasize the need for an effective and continuous campaign against blood diamonds and for measures to be strictly employed

“The last thing you want is to look at a gift that is going to last you a lifetime and wonder if someone died so that you could have that diamond,” Renee says. “And at, you can buy any diamond in our inventory and enjoy it for a lifetime with a clear conscience.”


Company Contact:
Jill Renee
Phone: 877-404-7464

Christin Mills
Phone: 877-404-7464

Press Release Contact:
Holly Rodriguez


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Mother’s Day Jewelry Gifts on Sale

Mother’s Day Jewelry Gifts on Sale at Danforth Diamond
All sterling silver jewelry and key rings are 25% off regular price for Mother’s Day at Danforth Diamond (

MIDLOTHIAN, VA (PRWEB) – April 28, 2006 – Danforth Diamond announces price reductions on their entire collection of sterling silver jewelry in time for Mother’s Day. Now through May 14, 2006 all sterling silver bracelets, earrings, necklaces, and key rings are an additional 25% off the already-low Danforth Diamond price. Please visit to view some of their featured Mother’s Day Jewelry.

Shopping online offers consumers the ability to compare products and prices with a click of their mouse. Danforth Diamond’s jewelry is already 40% off the retail prices found in jewelry stores and further reducing the sterling silver collection represents a significant savings for Mother’s Day gift buyers.

Jill Renee, president of Danforth Diamond, explains, “Having a Mother’s Day sale is a way to help people find the right gift for mom. We want to reward our loyal customers and introduce new customers to Danforth Diamond.” The sale has been in progress since mid-April and has received positive feedback from returning customers as well as first-time buyers. “Our quality jewelry at competitive prices attracts Mother’s Day gift buyers and our helpful customer service is what makes them repeat customers,” Ms. Renee says.

The Danforth family developed the Danforth Diamond website to offer high quality diamond engagement rings and jewelry online. Their Mother’s Day jewelry sale is a part of their commitment to giving customers a break from the high cost of traditional retail.

About Danforth Diamond
Danforth Diamond is an online retailer of fine jewelry with over 50 years in the jewelry business. Their website offers gold and silver earrings, bracelets, necklaces and rings at prices better than consumers have come to expect without sacrificing quality. Danforth Diamond can be found online at

Company Contact:
Jill Renee
Phone: 877-404-7464

Press Release Contact:
Alyssa Duvall

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