Online Diamond Jewelry Retailer Joins

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Richmond, VA – January 2, 2006 –, an online diamond jewelry retailer committed to offering conflict-free diamonds, recently joined For information about Danforth Diamond or to see their conflict-free diamond jewelry, visit:

Company president Jill Renee said the company decided to join the organization because though they are already in compliance with the Kimberley Process, they wanted to go one step further to assure customers of their commitment to conflict-free diamonds.

“We are in the diamond business, and we acknowledge there have been problems in the diamond trade.” Renee said. “We joined because we want to help our customers feel confident that the diamonds they purchase from us are legitimate and conflict-free.”

Years of war have plagued Angola, Liberia and the Democratic Republic of Congo, countries at the center of the conflict diamonds controversy (conflict diamonds are also called blood diamonds because of the violence associated with them).

The Kimberley Process was enacted in 2003 as a joint government, international diamond industry and civil society initiative to stem the international flow of conflict diamonds. Retailers in compliance with the initiative meet a certain set of criteria, know where their diamonds come from and have documentation that guarantees their diamond inventory is conflict-free.

By joining, joins a growing community of jewelers who are seriously committed to conflict-free diamonds. To become a member, was required to:

  • Show their support for the Kimberley Process
  • Express their desire for a steady supply of clean diamonds
  • Provide their customers with accurate information regarding their diamonds by letting them know about the practices of diamond mining and trading
  • Perpetually emphasize the need for an effective and continuous campaign against blood diamonds and for measures to be strictly employed

“The last thing you want is to look at a gift that is going to last you a lifetime and wonder if someone died so that you could have that diamond,” Renee says. “And at, you can buy any diamond in our inventory and enjoy it for a lifetime with a clear conscience.”


Company Contact:
Jill Renee
Phone: 877-404-7464

Christin Mills
Phone: 877-404-7464

Press Release Contact:
Holly Rodriguez


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2 responses to “Online Diamond Jewelry Retailer Joins

  1. Why don’t use Russian diamonds?

  2. Please make all comments on our new blog: