There is a new jewelry metal on the horizon – palladium. As a platinum group metal, palladium offers customers a host of benefits that white gold and platinum can’t touch. Are customers ready for a white metal that is less expensive than platinum and hypoallergenic unlike white gold? Many jewelers and jewelry stores are banking on it.Palladium’s steel-white appearance makes it an attractive jewelry alternative to white gold and platinum. However, palladium was difficult to cast with and had not been fit for jewelry casting until recently.
Innovations in developing a castable palladium alloy produced 950 palladium, which is ideal for jewelry. It is expected that, within the coming months, consumers will begin to hear more about palladium and its benefits; and palladium could very well be the next revolution in jewelry. Much of this relies on the fact that palladium is in the platinum group of metals and shares many of the same attributes as platinum – high purity, good luster, and white appearance.